Freyja
Scheming.
About
Hello, I’m Jacob Michel.
I’m a UX and Service Designer with 5+ years of experience turning complexity into clarity. I specialize in transforming emerging technologies—especially AI-powered tools—into intuitive, research-driven digital products.
Background
Rural Georgia, English literature, NCAA lacrosse, legal tech, and product design.
I’m from a small town south of Atlanta and went to Pfeiffer University north of Charlotte, where I played Division II men’s lacrosse and ran the university’s literary magazine, The Phoenix. That mix of communication, competition, and creative leadership still shapes how I approach design.
Design personality
Fast, detail-oriented, and comfortable inside ambiguity.
I’m known for rapid iteration without sacrificing detail, close collaboration with cross-functional teams, and a focus on modern design solutions that help users and product teams move with more confidence.
UX StrategyProduct DesignService DesignDesign SystemsAI WorkflowsWCAG
Life outside work
Cat dad credits.
Odin
Baby.
Lev
Panicking.
Gwen
Head strong.